Sometimes in the lazy, hazy days of summer it’s easy to forget that the year has four very different seasons, each one with, its rewards, risks and requirements.
Agreed you say; but you may ask, WHAT does Ben’s truism have to do with on-hold messages? If your on-hold messages have been playing on your telephones long enough to get old, tired, flat, no longer relevant, and maybe even irritating to callers and customers who’ve had to listen to them for too long, probably quite a lot.
Will the choices never end? First you had to decide if your business was ready for an on¬¬-hold system; then there had to be a script with effective marketing messages, and now you wonder which is the right voice to deliver the messages to your callers on-hold. How will consumers respond to the voice they hear?
- Every day at businesses all over America, when telephones ring, callers are often greeted with the words, ‘can you please hang on, I’m going to put you on-hold. But we’ll be back with you shortly.’ And right then the hopefully brief wait begins, and so do the messages and music. Sometimes the music is appropriate, carefully chosen to reflect well on the business and please and educate the caller, sometimes not. While the caller waits the messages that he or she hears are often interesting, valuable and worth the wait, but other times they are not.
To begin with, let’s reduce any feelings of buyer anxiety by guaranteeing, you won’t be a ‘pioneer’. The business has been tried, tested and been proving its worth since 1962.
That’s when factory owner Alfred Levy discovered that he had some wiring problems at his factory, ‘He discovered that a loose wire was touching a metal girder on the building. This made the building a giant receiver so that the audio broadcast signal from a radio station next door would transmit through the loose wire and could be heard when calls were put on hold. Levy patented his work in 1966. While other advancements have come to change and enhance the technology, it was this initial patent creation that began the evolution for today's music on hold. https://en.wikipedia.org/wiki/Music_on_hold
Because they’re so much a part of life today, you may think that on-hold messages have been around forever. Not so. As products and services go they’re a relatively new arrival, and as Wikipedia tells us, if it weren’t for a simple problem with a loose electrical wire, they still might not be here.