It’s 9 am and you’re open for business. People are walking in the front door, the phones are ringing, there are emails that need answering and customers you have to serve right now. Someone wants hammers but you’re too busy to mention you also have nails. Maybe it’s a hat and you’re too rushed to remember your selection of gloves and coats. They may need legal or health services and you forget to tell them about your experience and successes in those fields.
With that kind of pressure, it’s easy to forget to remember
But don’t forget about what may be the most overlooked and under appreciated ‘member of your team’, your telephones and your ‘on-hold messages’ that could or should be playing on them. Your on-hold messages give you the perfect chance to quietly and effectively inform, sell, and ‘cross-sell’, callers waiting on-hold. (Remember when McDonald’s first asked, ‘would you like fries with your burger?’)
By the very fact that they’ve called and are now waiting on hold, your callers have already demonstrated their interest in buying something from you. The on-hold messages they hear will remind them that they may also need another product or service you offer.
Think of your callers as your ‘audience’ and remember they’ll be on-hold and listening for at least a brief period of time, during which they’ll learn a whole lot more about the products and services they may not have known you offer or hadn’t even considered.
With On-Hold messages, you’ve got a pleasant, professional and very inexpensive sales force quietly working for you.
For more, contact us at http://www.impactonhold.com. We’ll write and produce a FREE ‘demo’ on-hold program for your business. NO CHARGE, NO STRINGS.